8 Best Brand Monitoring Tools & Software to Monitor Online Brand Mentions in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Brand Monitoring Tool for most people is BrandMentions.

Brand monitoring tools are used by organizations to monitor customer attitudes & emotions towards a product or service. The purpose of the monitoring is to identify possible negative perceptions of a company or product and to identify positive attitudes toward the product or service among consumers. The monitoring may take place through social media, advertising, or other means. A brand monitoring tool reminds you when your brand image could be harming your business. These tools attempt to understand how people feel towards a brand to better understand their needs. A brand monitoring tool is used when companies are concerned about the image of their brand and their products.

After researching dozens of Brand Monitoring Tool options available in the market today, we have compiled this list of top 8 Brand Monitoring Tools to help you find the perfect solution based on your specific needs.

The 8 Best Brand Monitoring Tools

Here are our top picks for the best Brand Monitoring Tool,

  1. BrandMentions – Overall Best Brand Monitoring Tool
  2. Mentionlytics – Simple and Easy to Use Brand Monitor for Beginners
  3. Semrush – Most Popular Brand Monitoring Software
  4. Awario – Most Versatile Online Brand Monitoring for Flexibility and Customization
  5. Mention – Best Brand Mentions Tool with Fast and Reliable Support
  6. Beutler Ink – Most Affordable Brand Monitoring Service
  7. Brandchirps – Best Freemium Brand Mentions Tool
  8. Cision – Top Rated Brand Monitor

So, let’s read on further to get a complete idea of our top Brand Monitoring Tool picks for this year.

1. BrandMentions – Overall Best Brand Monitoring Tool

Brandmentions digs every corner of the internet to find all the brand mentions about anyone or anything. Use it for brand & media monitoring, competitor spying, reputation management, web & social listening and much more!. Brandmentions – upgrade the way you monitor your brand mentions & competitors.


2. Mentionlytics – Simple and Easy to Use Brand Monitor for Beginners

Just enter your brand, product or competitor name and we will scan the web & social media for your mentions. Try free brand monitoring with mentionlytics. Free brand monitoring with mentionlytics.


3. Semrush – Most Popular Brand Monitoring Software

Track your and your competitors’ brand mentions online, assess the impact on your reputation and conduct mention sentiment analysis. Brand monitoring tool – track brand mentions online – semrush.


4. Awario – Most Versatile Online Brand Monitoring for Flexibility and Customization

Start brand monitoring for free! Track mentions on the web sources, analyze your competition, monitor your niche influencers, and find leads on social networks!. Brand monitoring tool to analyze all brand mentions on the web – awario.


5. Mention – Best Brand Mentions Tool with Fast and Reliable Support

Know how to stand out of the crowd online. Online brand monitoring and management can be done with only one tool. Skyrocket your brand immediately!. Online brand monitoring and management made simple by mention.


6. Beutler Ink – Most Affordable Brand Monitoring Service

We track brand mentions and specific keywords of interest across platforms and provide contextual analysis so you understand when and how you need to respond. Brand monitoring service – brand monitoring software and tool — beutler ink.


7. Brandchirps – Best Freemium Brand Mentions Tool

The reliable, cost-efficient, and simple brand monitoring software you’ve been looking for. An awesome tool for monitoring brand mentions online. 2021 best affordable online brand monitoring software.


8. Cision – Top Rated Brand Mentions Tool

Cision’s media relationship management tool comes with a vetted global database of over 1.1 billion influencers.


Final Thoughts – Best Brand Monitoring Tool

The right Brand Monitoring Tool for you, depends on your specific needs, of course. Most of our top Brand Monitoring Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Brand Monitoring Tool.

NameUse CaseWebsite Link
1. BrandMentionsOverall Best Brand Monitoring ToolTry Now
2. MentionlyticsSimple and Easy to Use Brand Monitor for BeginnersTry Now
3. SemrushMost Popular Brand Monitoring SoftwareTry Now
4. AwarioMost Versatile Online Brand Monitoring for Flexibility and CustomizationTry Now
5. MentionBest Brand Mentions Tool with Fast and Reliable SupportTry Now
6. Beutler InkMost Affordable Brand Monitoring ServiceTry Now
7. BrandchirpsBest Freemium Brand Mentions ToolTry Now
8. CisionTop Rated Brand MonitorTry Now
List of Top 8 Brand Monitoring Tools

We hope that you found this guide helpful in choosing the best Brand Monitoring Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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