8 Best Competitor Analysis Tools & Software for Social Media and Website Analysis in 2022 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Competitor Analysis Tool for most people is SpyFu.

The competitor analysis tool allows you to analyze the websites of different companies and competitors. This tool helps you to find out which are the best rivals for any given business or industry. The goal of the competitor analysis tool is to help you determine if there is any chance of your company winning over any would-be rivals of yours. By analyzing the website of various companies you get to know about their unique features and qualities. You can use competitor analysis tools to get a competitive advantage over other companies. Users can enter keyword searches related to their target keywords, and the tool will return information on their most active competitors. This includes information on their website traffic and search volume, ranked order in SERPS (also known as SERP ranks), and more.

After researching dozens of Competitor Analysis Tool options available in the market today, we have compiled this list of top 8 Competitor Analysis Tools to help you find the perfect solution based on your specific needs.

The 8 Best Competitor Analysis Tools

Here are our top picks for the best Competitor Analysis Tool,

  1. SpyFu – Overall Best Competitor Analysis Tool
  2. SEMrush – Simple and Easy to Use Online Competitor Analysis for Beginners
  3. DemandJump – Most Popular Competitor Research Tool
  4. LinkAssistant – Most Versatile Website Competitor Analysis Tool for Flexibility and Customization
  5. SE Ranking – Best Social Media Competitor Analysis Tool with Fast and Reliable Support
  6. Ahrefs – Most Affordable Competitor Analysis Software
  7. Keyhole – Best Freemium SEO Competitor Tracking Tool
  8. SimilarWeb – Top Rated Online Competitor Analysis

So, let’s read on further to get a complete idea of our top Competitor Analysis Tool picks for this year.

1. SpyFu – Overall Best Competitor Analysis Tool

Search for any competitor. Download their keywords. It’s that simple. Learn competitors’ PPC & SEO tricks and avoid their mistakes. Try it free. Spyfu – competitor keyword research tools for google ads PPC & SEO.


2. SEMrush – Simple and Easy to Use Online Competitor Analysis for Beginners

Boost your marketing results learning from competitors’ best practices. Semrush helps monitor your rivals’ SEO, PPC, content & social media activities. Semrush competitive research tools: Your rivals’ strategies uncovered – semrush.


3. DemandJump – Most Popular Competitor Research Tool

What are good competitor analysis tools and how can they help you improve your business? Learn more here. Competitor analysis tools.


4. LinkAssistant – Most Versatile Website Competitor Analysis Tool for Flexibility and Customization

Research your competitors’ websites and traffic. Find out the best SEO practices of internet leaders. Make your way to google top with the powerful competitive analysis tool. SEO competitor analysis tool: Uncover traffic, backlinks of your competitors.


5. SE Ranking – Best Social Media Competitor Analysis Tool with Fast and Reliable Support

Analyzing your competitors is easy with our competitor research tool. Start studying your rivals to use their most profitable SEO and PPC strategies. SEO competitor analysis and research tool with PPC insights.


6. Ahrefs – Most Affordable Competitor Analysis Software

You don’t have to be an SEO pro to rank higher and get more traffic. Join ahrefs – we’re a powerful but easy to learn SEO toolset with a passionate community. Ahrefs – SEO tools & resources to grow your search traffic.


7. Keyhole – Best Freemium SEO Competitor Tracking Tool

Know your competition and how to beat them! Keyhole’s competitive analysis & benchmarking tool provides valuable insights from comparing your social media efforts to your competitors. Social media competitive analysis & benchmarking tool – keyhole.


8. SimilarWeb – Top Rated SEO Competitor Tracking Tool

Use marketing intelligence to grow your traffic and research competitors’ marketing strategies with similarweb’s marketing analytics tools. Start for free.


Final Thoughts – Best Competitor Analysis Tool

The right Competitor Analysis Tool for you, depends on your specific needs, of course. Most of our top Competitor Analysis Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Competitor Analysis Tool.

Name Use Case Website Link
1. SpyFu Overall Best Competitor Analysis Tool Try Now
2. SEMrush Simple and Easy to Use Online Competitor Analysis for Beginners Try Now
3. DemandJump Most Popular Competitor Research Tool Try Now
4. LinkAssistant Most Versatile Website Competitor Analysis Tool for Flexibility and Customization Try Now
5. SE Ranking Best Social Media Competitor Analysis Tool with Fast and Reliable Support Try Now
6. Ahrefs Most Affordable Competitor Analysis Software Try Now
7. Keyhole Best Freemium SEO Competitor Tracking Tool Try Now
8. SimilarWeb Top Rated Online Competitor Analysis Try Now
List of Top 8 Competitor Analysis Tools

We hope that you found this guide helpful in choosing the best Competitor Analysis Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.