8 Best Content Marketing Tools & Software for Content Automation in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Content Marketing Tool for most people is Contently.

Content marketing is a strategy to create and distribute high-quality content on a wide range of online platforms and mediums to drive traffic, interest, and conversions. It aims to optimize the value and pricing strategy for customers, helping you to differentiate your products or services via content marketing. Content marketing tool is a software used to create various types of content such as blog posts, videos, infographics for users to follow you on other social media channels. By giving your target audience easy access to your content through social networking sites like Facebook, Twitter, LinkedIn, and Google+, you can build up a community around your products or company.

After researching dozens of Content Marketing Tool options available in the market today, we have compiled this list of top 8 Content Marketing Tools to help you find the perfect solution based on your specific needs.

The 8 Best Content Marketing Tools

Here are our top picks for the best Content Marketing Tool,

  1. Contently – Overall Best Content Marketing Tool
  2. SiteImprove – Simple and Easy to Use Content Marketing Platform for Beginners
  3. Respona – Most Popular Content Marketing Software
  4. DivvyHQ – Most Versatile Content Strategy Tool for Flexibility and Customization
  5. Sprinklr – Best Content Marketing Solution with Fast and Reliable Support
  6. Skyword – Most Affordable Content Marketing App
  7. BuzzSumo – Best Freemium Content Automation Tool
  8. Ceros – Top Rated Content Marketing Platform

So, let’s read on further to get a complete idea of our top Content Marketing Tool picks for this year.

1. Contently – Overall Best Content Marketing Tool

The highest-rated content marketing solution: Expert content strategy, an enterprise content marketing platform, and a global content creator network. Content marketing platform and expert content creators – contently.


2. SiteImprove – Simple and Easy to Use Content Marketing Platform for Beginners

Learn what is a content marketing platform, how to choose one that fits your business needs and how siteimprove can help you achieve your goals. Siteimprove content marketing platform: Grow your digital presence.


3. Respona – Most Popular Content Marketing Software

Create targeted content marketing campaigns that encourage collaborations with other high-quality content using respona. Content marketing platform: Center your outreach around the best content.


4. DivvyHQ – Most Versatile Content Strategy Tool for Flexibility and Customization

Content marketing software that combines unlimited shared calendars, content management, and online collaboration so teams can plan, schedule & produce great content. Content marketing software that’s easy-to-use and effective – divvyhq.


5. Sprinklr – Best Content Marketing Solution with Fast and Reliable Support

Disconnected workflows and siloed teams slowing you down? Bring your teams and workflows together with the world’s only AI-powered content marketing platform. Content marketing platform & tools – sprinklr.


6. Skyword – Most Affordable Content Marketing App

Skyword makes it easy for brands to tell authentic stories that establish trust and build lasting relationships. Our award-winning content marketing software, global talent network, and suite of services fuel business growth for 300+ of the world’s best brands. Skyword – the content marketing company line shapes.


7. BuzzSumo – Best Freemium Content Automation Tool

Buzzsumo powers the strategies of 500k+ marketers, with content marketing data on 8b articles, 42m websites, 300t engagements, 500k journalists & 492m questions. Buzzsumo – the world’s #1 content marketing platform.


8. Ceros – Top Rated Content Automation Tool

Ceros is a content creation platform that empowers marketers and designers to create engaging, interactive, and immersive content experiences. Content creation platform – ceros ceros-dark-logo.


Final Thoughts – Best Content Marketing Tool

The right Content Marketing Tool for you, depends on your specific needs, of course. Most of our top Content Marketing Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Content Marketing Tool.

NameUse CaseWebsite Link
1. ContentlyOverall Best Content Marketing ToolTry Now
2. SiteImproveSimple and Easy to Use Content Marketing Platform for BeginnersTry Now
3. ResponaMost Popular Content Marketing SoftwareTry Now
4. DivvyHQMost Versatile Content Strategy Tool for Flexibility and CustomizationTry Now
5. SprinklrBest Content Marketing Solution with Fast and Reliable SupportTry Now
6. SkywordMost Affordable Content Marketing AppTry Now
7. BuzzSumoBest Freemium Content Automation ToolTry Now
8. CerosTop Rated Content Marketing PlatformTry Now
List of Top 8 Content Marketing Tools

We hope that you found this guide helpful in choosing the best Content Marketing Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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