8 Best Demand Side Platforms (DSP) For Programmatic Advertising in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Demand Side Platform (DSP) for most people is Amazon DSP.

A demand-side platform (DSP) is a type of software platform used to connect buyers and sellers of goods and services directly without the intermediation of a middleman. A demand-side platform (DSP) is a type of software application that helps in connecting buyers and sellers directly through an online network. A DSP may make money by charging a small referral fee for each transaction it enables through its service or by marketing the service to its clients. Platform developers benefit by attracting customers who are active participants in the marketplace and thus more likely to spend money on the products or services of these developers.

After researching dozens of Demand Side Platform (DSP) options available in the market today, we have compiled this list of top 8 Demand Side Platform (DSP) to help you find the perfect solution based on your specific needs.

The 8 Best Demand Side Platform (DSP)

Here are our top picks for the best Demand Side Platform (DSP),

  1. Amazon DSP – Overall Best Demand Side Platform
  2. Basis.net – Simple and Easy to Use DSP Software for Beginners
  3. The Trade Desk – Most Popular DSP Platform
  4. Simpli.fi – Most Versatile DSP Provider for Flexibility and Customization
  5. BidMind by Fiksu – Best Demand Side Platform with Fast and Reliable Support
  6. Emerse – Most Affordable DSP Software
  7. Xandr – Best Freemium DSP Platform
  8. PubMatic – Top Rated DSP Software

So, let’s read on further to get a complete idea of our top Demand Side Platform (DSP) picks for this year.

1. Amazon DSP – Overall Best Demand Side Platform

Amazon dsp is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads on and off amazon. Learn how to get started. Amazon dsp – create programmatic ad campaigns – amazon ads LinkedIn Twitter instagram YouTube facebook.


2. Basis.net – Simple and Easy to Use DSP Software for Beginners

Basis dsp is the only dsp united with search, social, and site direct via a single interface. Workflow automation is coupled with programmtic digital media planning & activation. The #1-rated demand side platform (Dsp) Software – basis technologies.


3. The Trade Desk – Most Popular DSP Platform

Reach audiences everywhere with the world’s leading independent demand side platform. Our products – demand side platform (Dsp) – the trade desk sub nav.


4. Simpli.fi – Most Versatile DSP Provider for Flexibility and Customization

Simpli.FI is a comprehensive rtb platform built for localized campaigns. With display, mobile, video, social, and geo-fencing capabilities why trust your programmatic strategy to anyone else?. Programmatic advertising & dsp platform – simpli.FI.


5. BidMind by Fiksu – Best Demand Side Platform with Fast and Reliable Support

Looking for a good media buying platform with a self-serve approach? It’s bidmind by fiksu! Employ this dsp solution to boost your brand awareness and conversion rate. Self serve demand side platform bidmind by fiksu.


6. Emerse – Most Affordable DSP Software

Fully transparent and independent demand side platform (Dsp) For programmatic video and display media buying. No hidden fees or surprises. Emerse – demand side platform (Dsp) For programmatic buying.


7. Xandr – Best Freemium DSP Platform

Xandr is a data-enabled technology platform powering a global marketplace for premium advertising. Xandr.


8. PubMatic – Top Rated DSP Platform

Pubmatic is a digital advertising technology company who empowers premium app developers and publishers to maximize their programmatic advertising business. Programmatic digital advertising technology & solutions – pubmatic.


Final Thoughts – Best Demand Side Platform (DSP)

The right Demand Side Platform (DSP) for you, depends on your specific needs, of course. Most of our top Demand Side Platform (DSP) picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Demand Side Platform (DSP).

NameUse CaseWebsite Link
1. Amazon DSPOverall Best Demand Side PlatformTry Now
2. Basis.netSimple and Easy to Use DSP Software for BeginnersTry Now
3. The Trade DeskMost Popular DSP PlatformTry Now
4. Simpli.fiMost Versatile DSP Provider for Flexibility and CustomizationTry Now
5. BidMind by FiksuBest Demand Side Platform with Fast and Reliable SupportTry Now
6. EmerseMost Affordable DSP SoftwareTry Now
7. XandrBest Freemium DSP PlatformTry Now
8. PubMaticTop Rated DSP SoftwareTry Now
List of Top 8 Demand Side Platform (DSP)

We hope that you found this guide helpful in choosing the best Demand Side Platform (DSP) for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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