8 Best Market Research Tools & Software for Conducting Market Research in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Market Research Tool for most people is Voxco.

A market research tool is a methodology for gathering information from a targeted market or geographic area to provide better insights into the demographic, economic, and social makeup of that marketplace. The purpose of a market research tool is to assist in market understanding. Usually, market research tools will gather information from a sample of market participants to provide an accurate estimate for the market as a whole. Though the estimates derived from market research tools are generally considered approximate, they can be very useful in determining where additional research could be beneficial – or even where no additional research is needed at all!

After researching dozens of Market Research Tool options available in the market today, we have compiled this list of top 8 Market Research Tools to help you find the perfect solution based on your specific needs.

The 8 Best Market Research Tools

Here are our top picks for the best Market Research Tool,

  1. Voxco – Overall Best Market Research Tool
  2. QuestionPro – Simple and Easy to Use Market Research App for Beginners
  3. SurveyMonkey – Most Popular Online Market Research Software
  4. Alchemer – Most Versatile Target Market Research Tool for Flexibility and Customization
  5. GWI – Best Tool for Market Research with Fast and Reliable Support
  6. AYTM – Most Affordable Market Research Analysis Tool
  7. Pollfish – Best Freemium Company Research Tool
  8. SoGoSurvey – Top Rated Market Research App

So, let’s read on further to get a complete idea of our top Market Research Tool picks for this year.

1. Voxco – Overall Best Market Research Tool

Powerful, omnichannel market research tools for market research organizations of any size. Scalable systems + competitive pricing. Get a personalized quote. Market research tools – omnichannel market research software – voxco.


2. QuestionPro – Simple and Easy to Use Market Research App for Beginners

Questionpro offers leading market research tools to provide you with actionable insights. Leverage our survey software to conduct 360 market research studies. Market research tools – free marketing research tools – questionpro.


3. SurveyMonkey – Most Popular Online Market Research Software

Learn how our market research platform can help you collect quality data. Discover our online panel, expert solutions, and research services. Market research platform & solutions – surveymonkey BBB credentials logo trustedsite logo.


4. Alchemer – Most Versatile Target Market Research Tool for Flexibility and Customization

You might want to change the world. Alchemer is the only solution that helps you transform to a truly customer-centric organization. Enterprise online survey software & tools – alchemer.


5. GWI – Best Tool for Market Research with Fast and Reliable Support

Gwi is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. Gwi features digital insight data from countries all around the world, helping you generate ideas and measure impact. Gwi – audience insight tools, digital analytics & consumer trends.


6. AYTM – Most Affordable Market Research Analysis Tool

Ask your target market is an online market research solution that helps brands and agencies gain insights from their precise target markets. Online market research – aytm market research.


7. Pollfish – Best Freemium Company Research Tool

Pollfish’s online survey tools, like our poll website and DIY survey platform, provide consumer insights from real consumers across a massive mobile network. Real consumer insights – pollfish survey tools.


8. SoGoSurvey – Top Rated Company Research Tool

Understand market perceptions and make informed decisions with sogosurvey’s powerful market research surveys and analytics. Sogosurvey: Market research and analytics platform.


Final Thoughts – Best Market Research Tool

The right Market Research Tool for you, depends on your specific needs, of course. Most of our top Market Research Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Market Research Tool.

NameUse CaseWebsite Link
1. VoxcoOverall Best Market Research ToolTry Now
2. QuestionProSimple and Easy to Use Market Research App for BeginnersTry Now
3. SurveyMonkeyMost Popular Online Market Research SoftwareTry Now
4. AlchemerMost Versatile Target Market Research Tool for Flexibility and CustomizationTry Now
5. GWIBest Tool for Market Research with Fast and Reliable SupportTry Now
6. AYTMMost Affordable Market Research Analysis ToolTry Now
7. PollfishBest Freemium Company Research ToolTry Now
8. SoGoSurveyTop Rated Market Research AppTry Now
List of Top 8 Market Research Tools

We hope that you found this guide helpful in choosing the best Market Research Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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