8 Best Marketing Software Programs & Tools for Marketers in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Marketing Software for most people is Zoho MarketingPlus.

Marketing software is any software used to attract new customers into your organization and keep them there. Marketing software is a tool that helps your company communicate with your customers on various platforms. Marketing software can be used for many purposes, such as increasing sales, reducing costs, improving customer satisfaction, and automating promotional activities. Such tools help you to boost your business reputation by improving your search engine ranking, allowing you to get early access to new products and services, and making contact with new potential customers. The main purpose of marketing software is to promote your products or services to other people through email and internet communication tools such as email marketing or social media marketing.

After researching dozens of Marketing Software options available in the market today, we have compiled this list of top 8 Marketing Software to help you find the perfect solution based on your specific needs.

The 8 Best Marketing Software

Here are our top picks for the best Marketing Software,

  1. Zoho MarketingPlus – Overall Best Marketing Software
  2. GetResponse – Simple and Easy to Use Software for Marketing for Beginners
  3. HubSpot – Most Popular Software for Marketers
  4. Act-On – Most Versatile Program for Marketing for Flexibility and Customization
  5. Marketo Engage – Best Marketing Tool with Fast and Reliable Support
  6. Keap – Most Affordable Marketing Software Program
  7. Pardot – Best Freemium Marketing Computer Program
  8. Salesforce Marketing Cloud – Top Rated Software for Marketing

So, let’s read on further to get a complete idea of our top Marketing Software picks for this year.

1. Zoho MarketingPlus – Overall Best Marketing Software

Zoho marketing plus is an all-in-one marketing software that helps unify and manage all your marketing efforts in one place. Start your 30-day free trial today and manage your marketing with confidence. Unified marketing platform for marketing teams – zoho marketing plus.


2. GetResponse – Simple and Easy to Use Software for Marketing for Beginners

Visualize your user journeys with getresponse marketing automation builder. Score users, tag them, segment your marketing automation workflows, restore your carts and nurture leads for higher conversion!. Marketing automation builder – visual workflows – getresponse.


3. HubSpot – Most Popular Software for Marketers

Hubspot’s software has everything your marketing team needs, from startup to enterprise. Get blogging, social media, landing pages, email, and more. Marketing software for small to enterprise businesses – hubspot logo – full (Color).


4. Act-On – Most Versatile Program for Marketing for Flexibility and Customization

Act-on marketing automation helps every marketer spark, extend, and expand the customer lifecycle for scalable, sustained business growth. Act-on – growth marketing automation platform.


5. Marketo Engage – Best Marketing Tool with Fast and Reliable Support

Marketo enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. Best-in-class marketing automation software – marketo engage.


6. Keap – Most Affordable Marketing Software Program

Keap (Formerly infusionsoft) Helps entrepreneurs and their teams grow sales, save time, improve service with CRM, sales & marketing automation, & more!. Keap® (Fka infusionsoft) – CRM, sales & marketing automation.


7. Pardot – Best Freemium Marketing Computer Program

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI. Pardot – powerful B2B marketing automation by salesforce.


8. Salesforce Marketing Cloud – Top Rated Marketing Computer Program

Salesforce marketing cloud allows interactions from any channel, device, and combine’s customer data creating real-time communication. Marketing cloud – digital marketing platform – salesforce.Com.


Final Thoughts – Best Marketing Software

The right Marketing Software for you, depends on your specific needs, of course. Most of our top Marketing Software picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Marketing Software.

NameUse CaseWebsite Link
1. Zoho MarketingPlusOverall Best Marketing SoftwareTry Now
2. GetResponseSimple and Easy to Use Software for Marketing for BeginnersTry Now
3. HubSpotMost Popular Software for MarketersTry Now
4. Act-OnMost Versatile Program for Marketing for Flexibility and CustomizationTry Now
5. Marketo EngageBest Marketing Tool with Fast and Reliable SupportTry Now
6. KeapMost Affordable Marketing Software ProgramTry Now
7. PardotBest Freemium Marketing Computer ProgramTry Now
8. Salesforce Marketing CloudTop Rated Software for MarketingTry Now
List of Top 8 Marketing Software

We hope that you found this guide helpful in choosing the best Marketing Software for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

Leave a Comment