8 Best PPC Software Tools to Track & Manage Your Pay per Click Campaigns in 2022 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best PPC Software for most people is Wordstream PPC Management Software.

With the right PPC software, you will be able to utilize your resources more effectively to increase your sales and profits. PPC software allows businesses to reach out to customers in a very personalized manner, allowing each individual regardless of geographic location to be reached by advertising messages. Over the past decade, search marketing has exploded and along with it has come more competition. This has led to more people looking for answers to how they can best improve their search ad spending. PPC software gives you visibility into how campaigns are performing relative to each other in terms of cost-effectiveness. As more and more businesses rely on search engine marketing tactics, PPC software has become one of the most important tools used by businesses interested in optimizing their digital presence.

After researching dozens of PPC Software options available in the market today, we have compiled this list of top 8 PPC Software to help you find the perfect solution based on your specific needs.

The 8 Best PPC Software

Here are our top picks for the best PPC Software,

  1. Wordstream PPC Management Software – Overall Best PPC Software
  2. Optymyzr – Simple and Easy to Use Software for PPC for Beginners
  3. Adalysis – Most Popular PPC Management Software
  4. Acquisio – Most Versatile PPC Management Tool for Flexibility and Customization
  5. Marin Software – Best Pay per Click Software with Fast and Reliable Support
  6. AdNabu – Most Affordable PPC Tracking Software
  7. Opteo – Best Freemium PPC Agency Software
  8. SEMrush – Top Rated Software for PPC

So, let’s read on further to get a complete idea of our top PPC Software picks for this year.

1. Wordstream PPC Management Software – Overall Best PPC Software

Need a little help with your PPC management? Wordstream’s award-winning PPC management software is easy to use. Sign up for a free trial to see for yourself. Try wordstream’s PPC management software free.


2. Optymyzr – Simple and Easy to Use Software for PPC for Beginners

Optmyzr helps paid search experts speed up campaign optimization and see maximum value from their spend on google ads, microsoft ads, and amazon ads. Optmyzr – PPC management software.


3. Adalysis – Most Popular PPC Management Software

Adalysis is a PPC management software for google ads & bing ads. It simplifies PPC optimization, automation & reporting routines. ✅ start your free trial!. PPC management software for google ads optimization – adalysis.


4. Acquisio – Most Versatile PPC Management Tool for Flexibility and Customization

From search and social advertising to programmatic, our team of experts help you supercharge and simplify campaign management in one easy platform. Acquisio: AI-powered PPC management tools & programmatic buying.


5. Marin Software – Best Pay per Click Software with Fast and Reliable Support

Identify growth opportunities and maximize revenue across google, microsoft, apple search ads, and more with our bespoke PPC management software. PPC management software – paid search management software LinkedIn icon facebook icon Twitter icon.


6. AdNabu – Most Affordable PPC Tracking Software

Manage your google ads campaigns using advanced and easy to use adnabu – best PPC software. With adnabu, generate more conversions, save time and money. Best PPC software to use in 2021 – adnabu.


7. Opteo – Best Freemium PPC Agency Software

Opteo gives you smart recommendations that improve google ads performance. Spend less time buried in performance data and more time doing meaningful work that drives conversions. Opteo, the smarter way to manage your google ads accounts.


8. SEMrush – Top Rated PPC Agency Software

Boost your search and display campaigns with semrush: We provide tools for keyword and ad research, competitive analysis and campaign building. Semrush PPC toolkit: Plan, analyze and improve your google ads campaigns – semrush advertisingresearch displayadvertising 9_plaresearch 03_keywordgap 06_kwmagictool PPC 02_charts.


Final Thoughts – Best PPC Software

The right PPC Software for you, depends on your specific needs, of course. Most of our top PPC Software picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best PPC Software.

Name Use Case Website Link
1. Wordstream PPC Management Software Overall Best PPC Software Try Now
2. Optymyzr Simple and Easy to Use Software for PPC for Beginners Try Now
3. Adalysis Most Popular PPC Management Software Try Now
4. Acquisio Most Versatile PPC Management Tool for Flexibility and Customization Try Now
5. Marin Software Best Pay per Click Software with Fast and Reliable Support Try Now
6. AdNabu Most Affordable PPC Tracking Software Try Now
7. Opteo Best Freemium PPC Agency Software Try Now
8. SEMrush Top Rated Software for PPC Try Now
List of Top 8 PPC Software

We hope that you found this guide helpful in choosing the best PPC Software for your specific needs. Feel free to share the article with your friends and help spread the knowledge.