8 Best SEO Tools & SEO Software That SEO Experts Actually Use in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best SEO Tool for most people is Moz.

Search engine optimization (SEO) is the process of improving the visibility of web pages. To facilitate this, there are usually add-on tools or services that make it easier for end-users to optimize their websites. A search engine optimization tool (SEO tool) is a piece of software used to aid in the search engine optimization process. Many SEO tools can help you rank higher in search engines for specific terms. Knowing how to utilize an SEO tool is essential for anyone who wishes to increase traffic to their website or blog. SEO stands for search engine optimization. It is a process of using search engine algorithms and monitoring representative websites to bring qualified traffic to your site. Through SEO, your website can be more easily found by searchers who are looking for specific information or products. SEO tools are used by professionals, website owners, bloggers, and people who want to attract traffic from search engines. These tools analyze websites and make suggestions to the user regarding structure, content, and other issues.

After researching dozens of SEO Tool options available in the market today, we have compiled this list of top 8 SEO Tools to help you find the perfect solution based on your specific needs.

The 8 Best SEO Tools

Here are our top picks for the best SEO Tool,

  1. Moz – Overall Best Online SEO Tool
  2. SE Ranking – Simple and Easy to Use SEO Tracking Software for Beginners
  3. Semrush – Most Popular Search Engine Optimization Software
  4. LinkAssistant – Most Versatile SEO Analytics Tool for Flexibility and Customization
  5. Ahrefs – Best SEO Monitoring Software with Fast and Reliable Support
  6. BrightLocal – Most Affordable Professional SEO Marketing Software
  7. Raven Tools – Best Freemium Website SEO Software
  8. DashThis – Top Rated SEO Tracking Software

So, let’s read on further to get a complete idea of our top SEO Tool picks for this year.

1. Moz – Overall Best Online SEO Tool

Backed by the largest community of seos on the planet, moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!. Moz – SEO software for smarter marketing moz logo menu open menu close search moz logo.


2. SE Ranking – Simple and Easy to Use SEO Tracking Software for Beginners

Leading SEO software for business owners, agencies, and SEO specialists. Track your rankings, monitor competitors, spot technical errors, and more. SEO software for 360° analysis of your website.


3. Semrush – Most Popular Search Engine Optimization Software

Semrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 7000000 marketers worldwide. Semrush – online visibility management platform.


4. LinkAssistant – Most Versatile SEO Analytics Tool for Flexibility and Customization

Get all-in-one pack of SEO software — download free edition of SEO powersuite. SEO tools & free SEO advice for top rankings on google & other search engines!. SEO software — all-in-one SEO tools for full cycle SEO optimisation.


5. Ahrefs – Best SEO Monitoring Software with Fast and Reliable Support

You don’t have to be an SEO pro to rank higher and get more traffic. Join ahrefs – we’re a powerful but easy to learn SEO toolset with a passionate community. Ahrefs – SEO tools & resources to grow your search traffic.


6. BrightLocal – Most Affordable Professional SEO Marketing Software

The #1 local SEO software trusted by 80k marketers. Tools to monitor, audit, and improve local SEO. Get a 14 day free trial – no card needed. Local SEO software – local SEO tools – try for free – brightlocal.


7. Raven Tools – Best Freemium Website SEO Software

Save time, money and frustration with online marketing reports that don’t get easier than this. Send client reports for SEO, social and PPC with raven. Raven tools – white label SEO reports and SEO tools.


8. DashThis – Top Rated Website SEO Software

All your marketing data in a simple, automated SEO reporting software. Whether you’re a large agency or an SEO specialist, dashthis has the tool for you. SEO reporting software for agencies & businesses – dashthis.


Final Thoughts – Best SEO Tool

The right SEO Tool for you, depends on your specific needs, of course. Most of our top SEO Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best SEO Tool.

NameUse CaseWebsite Link
1. MozOverall Best Online SEO ToolTry Now
2. SE RankingSimple and Easy to Use SEO Tracking Software for BeginnersTry Now
3. SemrushMost Popular Search Engine Optimization SoftwareTry Now
4. LinkAssistantMost Versatile SEO Analytics Tool for Flexibility and CustomizationTry Now
5. AhrefsBest SEO Monitoring Software with Fast and Reliable SupportTry Now
6. BrightLocalMost Affordable Professional SEO Marketing SoftwareTry Now
7. Raven ToolsBest Freemium Website SEO SoftwareTry Now
8. DashThisTop Rated SEO Tracking SoftwareTry Now
List of Top 8 SEO Tools

We hope that you found this guide helpful in choosing the best SEO Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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