8 Best Social Media Analytics Tools for Social Media Marketers in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Social Media Analytics Tool for most people is Socialbakers.

Today social media analytics tools are used by many websites to track what people are discussing and sharing on their networks. These tools provide a wealth of information related to both the number of people that follow a brand on social networks as well as how those people are engaging with content on specific networks. Many businesses use them to monitor their social media campaigns and analyze the impact they are having on their brand. Others use them to analyze the success of particular postings on their blog or website. These tools help you improve your brand reputation online as well as get a hold of useful information which can be used in conjunction with social media marketing to drive more sales and strategy. It measures the effectiveness of your social media efforts and looks for patterns in how people are interacting with your company’s content.

After researching dozens of Social Media Analytics Tool options available in the market today, we have compiled this list of top 8 Social Media Analytics Tools to help you find the perfect solution based on your specific needs.

The 8 Best Social Media Analytics Tools

Here are our top picks for the best Social Media Analytics Tool,

  1. Socialbakers – Overall Best Social Media Analytics Tool
  2. Pulsar – Simple and Easy to Use Social Media Measurement Tool for Beginners
  3. Zoho Social – Most Popular Social Media Analytics Software
  4. Meltwater – Most Versatile Social Media Metrics Tool for Flexibility and Customization
  5. Rival IQ – Best Social Media Data Analytics Software with Fast and Reliable Support
  6. Klipfolio – Most Affordable Social Media Analytics Platform
  7. Talkwalker – Best Freemium Social Media Data Mining Tool
  8. Emplifi – Top Rated Social Media Measurement Tool

So, let’s read on further to get a complete idea of our top Social Media Analytics Tool picks for this year.

1. Socialbakers – Overall Best Social Media Analytics Tool

Social media analytics help you effectively measure the performance of your social channels and marketing campaigns. Report results today!. Social media analytics – socialbakers.


2. Pulsar – Simple and Easy to Use Social Media Measurement Tool for Beginners

A brand new way to track your reputation through social data, news, and industry-specific AI. Brand tracking.


3. Zoho Social – Most Popular Social Media Analytics Software

Zoho social is a social media management tool that helps businesses and agencies grow their presence on social media. Signup for free. No credit card required. Social media management software – zoho social.


4. Meltwater – Most Versatile Social Media Metrics Tool for Flexibility and Customization

Meltwater’s social media analytics platform enables you to explore real-time data. Major social networks ✅ blogs ✅ forums ✅ review sites ✅ podcasts ✅. Social media analytics tool – meltwater.


5. Rival IQ – Best Social Media Data Analytics Software with Fast and Reliable Support

A collection of powerful free tools to answer your burning social media analytics questions: How do you stack up against your top competitor? What’s a good engagement rate for me and my industry. Find your answers here!. Free social media analytics and benchmarks – rival IQ.


6. Klipfolio – Most Affordable Social Media Analytics Platform

Klipfolio’s social media analytics reporting platform should be the foundation of any social media manager or social media agency. ‎✔ get a free trial today!. Best social media analytics tool for data reporting – 14-day free trial.


7. Talkwalker – Best Freemium Social Media Data Mining Tool

Talkwalker’s social media analytics tool mines customer data from 10+ social networks and 150m websites. Research competitors, track sentiment, understand consumers, to support business decisions. Best social media analytics tool – talkwalker.


8. Emplifi – Top Rated Social Media Data Mining Tool

Social media analytics help you effectively measure the performance of your social channels and marketing campaigns. Report results today!. Social media analytics – emplifi.


Final Thoughts – Best Social Media Analytics Tool

The right Social Media Analytics Tool for you, depends on your specific needs, of course. Most of our top Social Media Analytics Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Social Media Analytics Tool.

NameUse CaseWebsite Link
1. SocialbakersOverall Best Social Media Analytics ToolTry Now
2. PulsarSimple and Easy to Use Social Media Measurement Tool for BeginnersTry Now
3. Zoho SocialMost Popular Social Media Analytics SoftwareTry Now
4. MeltwaterMost Versatile Social Media Metrics Tool for Flexibility and CustomizationTry Now
5. Rival IQBest Social Media Data Analytics Software with Fast and Reliable SupportTry Now
6. KlipfolioMost Affordable Social Media Analytics PlatformTry Now
7. TalkwalkerBest Freemium Social Media Data Mining ToolTry Now
8. EmplifiTop Rated Social Media Measurement ToolTry Now
List of Top 8 Social Media Analytics Tools

We hope that you found this guide helpful in choosing the best Social Media Analytics Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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