8 Best Startup Tools & Software for Accounting, CRM, Marketing, Sales & Project Management in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Startup Tool for most people is HubSpot for Startups.

Startup tools are used by companies that are growing rapidly and need ways to effectively grow their team and operations. Startup tools are software applications or web tools designed to help startup owners or entrepreneurs. Startup tools are a set of tools and resources created for the sole purpose of helping you start or grow your startup. Some startups use tools to help recruit new talent while others use them to help improve communication between team members.

After researching dozens of Startup Tool options available in the market today, we have compiled this list of top 8 Startup Tools to help you find the perfect solution based on your specific needs.

The 8 Best Startup Tools

Here are our top picks for the best Startup Tool,

  1. HubSpot for Startups – Overall Best Startup Tool
  2. AWS for Startups – Simple and Easy to Use Startup Software for Beginners
  3. Microsoft for Startups – Most Popular Startup Accounting Software
  4. Zoho for Startups – Most Versatile CRM for Startups for Flexibility and Customization
  5. Atlassian – Best Marketing Tool for Startups with Fast and Reliable Support
  6. Stripe Atlas – Most Affordable Project Management Tool for Startups
  7. Runway – Best Freemium Sales Tool for Startups
  8. Zapier – Top Rated Startup Software

So, let’s read on further to get a complete idea of our top Startup Tool picks for this year.

1. HubSpot for Startups – Overall Best Startup Tool

Software, education, and support at a startup-friendly cost: 90% off for eligible seed-stage and 50% off for eligible series a startups. See if you qualify. Hubspot for startups logo – full (Color).


2. AWS for Startups – Simple and Easy to Use Startup Software for Beginners

AWS activate is a free program specifically designed for startups and early stage entrepreneurs that offers the resources needed to get started on AWS. AWS for startups – amazon web services (AWS).


3. Microsoft for Startups – Most Popular Startup Accounting Software

We provide entrepreneurs and founders of startups with the cloud resources and mentoring they need in their journey from idea to exit. Microsoft for startups.


4. Zoho for Startups – Most Versatile CRM for Startups for Flexibility and Customization

Are you setting out on your dream journey to be an entrepreneur? It’s going to be tough, but that’s why we’ve got your back. Join today to avail zoho wallet credits and explore zoho’s wide range of applications for your business. Zoho for startups—set up, start off, and scale up your business.


5. Atlassian – Best Marketing Tool for Startups with Fast and Reliable Support

Get your company off on the right foot with the preferred software development suite of over 50,000 startups worldwide. Software development tools for startups – atlassian.


6. Stripe Atlas – Most Affordable Project Management Tool for Startups

Stripe atlas is a startup toolkit that covers incorporating your company, banking, payment processing and more. Start your online business today. Stripe atlas: Start a business with our startup toolkit.


7. Runway – Best Freemium Sales Tool for Startups

A free, visual tool to help startup founders understand, manage and extend their cash runway. Runway – the startup cash planning tool by ltse.


8. Zapier – Top Rated Sales Tool for Startups

Easy automation for busy people. Zapier is a tool that connects your apps and moves information between them automatically, so you can focus on your most important work. Zapier – the easiest way to automate your work.


Final Thoughts – Best Startup Tool

The right Startup Tool for you, depends on your specific needs, of course. Most of our top Startup Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Startup Tool.

NameUse CaseWebsite Link
1. HubSpot for StartupsOverall Best Startup ToolTry Now
2. AWS for StartupsSimple and Easy to Use Startup Software for BeginnersTry Now
3. Microsoft for StartupsMost Popular Startup Accounting SoftwareTry Now
4. Zoho for StartupsMost Versatile CRM for Startups for Flexibility and CustomizationTry Now
5. AtlassianBest Marketing Tool for Startups with Fast and Reliable SupportTry Now
6. Stripe AtlasMost Affordable Project Management Tool for StartupsTry Now
7. RunwayBest Freemium Sales Tool for StartupsTry Now
8. ZapierTop Rated Startup SoftwareTry Now
List of Top 8 Startup Tools

We hope that you found this guide helpful in choosing the best Startup Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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