8 Best Video Marketing Tools & Software for Marketers in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Video Marketing Tool for most people is Vimeo.

A video marketing tool allows you to create/edit videos that can be used for both promoting your business and promoting content on other sites. The purpose of a video marketing tool is to provide an easy way for both marketers and consumers to advertise their services, products, and instances where they are showing a product or activity. The use of video marketing tools has grown exponentially in recent years with many people turning to video marketing as a way to increase their presence on social media and drive sales through other channels. A video marketing tool can be used on its own or in conjunction with other forms of digital marketing to help achieve many of the same goals and objectives.

After researching dozens of Video Marketing Tool options available in the market today, we have compiled this list of top 8 Video Marketing Tools to help you find the perfect solution based on your specific needs.

The 8 Best Video Marketing Tools

Here are our top picks for the best Video Marketing Tool,

  1. Vimeo – Overall Best Video Marketing Tool
  2. Wistia – Simple and Easy to Use Video Marketing Software for Beginners
  3. Vidyard – Most Popular Video Marketing Platform
  4. Hippo Video – Most Versatile Video Marketing Tool for Flexibility and Customization
  5. Brightcove – Best Video Marketing Software with Fast and Reliable Support
  6. Show by Animaker – Most Affordable Video Marketing Platform
  7. Cincopa – Best Freemium Video Marketing Tool
  8. Bright Tribe – Top Rated Video Marketing Software

So, let’s read on further to get a complete idea of our top Video Marketing Tool picks for this year.

1. Vimeo – Overall Best Video Marketing Tool

Supercharge your video marketing. Turn viewers into customers with vimeo’s complete video marketing platform. Online video marketing software and platform solutions – reach more people with vimeo.


2. Wistia – Simple and Easy to Use Video Marketing Software for Beginners

See measurable results from your videos and podcasts using wistia’s video hosting platform. Get embedding, analytics, and lead generation — from one platform. The video hosting platform made for B2B marketers – wistia wistia wistia.


3. Vidyard – Most Popular Video Marketing Platform

Vidyard’s online video marketing platform lets you create and host videos, see who’s watching, and analyze performance to build a video marketing strategy you can rely on. Video marketing platform for business – vidyard vidyard vidyard hubspot marketo eloqua salesforce pardot mailchimp uberflip marketo taulia gordian microsoft LinkedIn gainsight s and p global g2 vidyard.


4. Hippo Video – Most Versatile Video Marketing Tool for Flexibility and Customization

Generate leads through videos, increase brand reach and engagement, drive video marketing ROI and build trust with hippo video. Video marketing software for marketers – hippo video.


5. Brightcove – Best Video Marketing Software with Fast and Reliable Support

Take control of your video marketing with the latest features and data-driven insights from brightcove’s video marketing platform. Video marketing suite – brightcove.


6. Show by Animaker – Most Affordable Video Marketing Platform

Video marketing software from show by animaker helps marketers, sales, customer service folks with a powerful video platform with hosting & analytics inbuilt. Video marketing software- marketers, sales – show by animaker.


7. Cincopa – Best Freemium Video Marketing Tool

Get more out of your video content with various tools designed to incease engagement and exposure, incorporate videos in your marketing funnels, emails and more. Cincopa- increase video engagement using our professional video marketing tools.


8. Bright Tribe – Top Rated Video Marketing Tool

Bright tribe’s video marketing platform, tribe video, enables you to capture and create video content from any device. You make the videos.


Final Thoughts – Best Video Marketing Tool

The right Video Marketing Tool for you, depends on your specific needs, of course. Most of our top Video Marketing Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Video Marketing Tool.

NameUse CaseWebsite Link
1. VimeoOverall Best Video Marketing ToolTry Now
2. WistiaSimple and Easy to Use Video Marketing Software for BeginnersTry Now
3. VidyardMost Popular Video Marketing PlatformTry Now
4. Hippo VideoMost Versatile Video Marketing Tool for Flexibility and CustomizationTry Now
5. BrightcoveBest Video Marketing Software with Fast and Reliable SupportTry Now
6. Show by AnimakerMost Affordable Video Marketing PlatformTry Now
7. CincopaBest Freemium Video Marketing ToolTry Now
8. Bright TribeTop Rated Video Marketing SoftwareTry Now
List of Top 8 Video Marketing Tools

We hope that you found this guide helpful in choosing the best Video Marketing Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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