8 Best Customer Analytics Tools & Software for Leveraging Insights in 2022 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Customer Analytics Tool for most people is Qualtrics.

The customer analytics tool is a powerful customer consultation and insights tool, which helps you understand your customers. Using this information, you can better understand how you serve them and set up push notifications so that they are aware of necessary updates or additions to their order. You can also use it to measure customer satisfaction with your products and services — sending out personalized messages or emails when appropriate — and to improve your overall customer experience.

After researching dozens of Customer Analytics Tool options available in the market today, we have compiled this list of top 8 Customer Analytics Tools to help you find the perfect solution based on your specific needs.

The 8 Best Customer Analytics Tools

Here are our top picks for the best Customer Analytics Tool,

  1. Qualtrics – Overall Best Customer Analytics Tool
  2. Alteryx – Simple and Easy to Use Customer Analytics Software for Beginners
  3. Google Analytics – Most Popular Customer Analytics Solution
  4. Woopra – Most Versatile Customer Analytics Tool for Flexibility and Customization
  5. CustomerAnalytics.com – Best Customer Analytics Software with Fast and Reliable Support
  6. NICE inContact – Most Affordable Customer Analytics Solution
  7. Buxton – Best Freemium Customer Analytics Tool
  8. Pega – Top Rated Customer Analytics Software

So, let’s read on further to get a complete idea of our top Customer Analytics Tool picks for this year.

1. Qualtrics – Overall Best Customer Analytics Tool

Measure, analyze & understand your customer behavior with by joining operational (What happened) Customer data with experience (Why) Customer data. With qualtircs you can predict and act on customer churn in real-time. Customer analytics dashboards & reporting software.


2. Alteryx – Simple and Easy to Use Customer Analytics Software for Beginners

Customer analytics lets you continue serving your existing customers, prevent attrition, and build stronger relationships. Alteryx improves your customer analytics so you have a 360‐degree view of your customer. Customer analytics software – alteryx.


3. Google Analytics – Most Popular Customer Analytics Solution

Google analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more. Analytics tools & solutions for your business – google analytics.


4. Woopra – Most Versatile Customer Analytics Tool for Flexibility and Customization

Analyze and visualize the entire customer journey from first marketing touch to product usage. Sign up for our free plan today. Customer journey & product analytics software tool – woopra woopra-logo people triggers home arrow_left arrow_right woopra-logo.


5. CustomerAnalytics.com – Best Customer Analytics Software with Fast and Reliable Support

Purpose driven software solutions and services for every situation. Software solutions and services that adapt with your business needs. Customer analytics – home.


6. NICE inContact – Most Affordable Customer Analytics Solution

Call center analytics – nice cxone customer analytics transforms customers into promoters by driving change with targeted insights that draw from the most comprehensive view of the customer experiences. Call center analytics – nice open cloud foundation AI and automation workforce engagement omnichannel routing customer analytics.


7. Buxton – Best Freemium Customer Analytics Tool

Customer analytics is the in-depth analysis of a company’s customer data to identify, attract and retain the most profitable customers. We build customer profiles. We explore and analyze together. We generate variables. We test predictive power. Buxton customer analytics.


8. Pega – Top Rated Customer Analytics Tool

Pega’s CRM platform provides customer analytics including the real-time intelligence required to meet and exceed customer expectations. Customer analytics – pega square-square outline circle square-square little circle circle-circle outline circle.


Final Thoughts – Best Customer Analytics Tool

The right Customer Analytics Tool for you, depends on your specific needs, of course. Most of our top Customer Analytics Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Customer Analytics Tool.

Name Use Case Website Link
1. Qualtrics Overall Best Customer Analytics Tool Try Now
2. Alteryx Simple and Easy to Use Customer Analytics Software for Beginners Try Now
3. Google Analytics Most Popular Customer Analytics Solution Try Now
4. Woopra Most Versatile Customer Analytics Tool for Flexibility and Customization Try Now
5. CustomerAnalytics.com Best Customer Analytics Software with Fast and Reliable Support Try Now
6. NICE inContact Most Affordable Customer Analytics Solution Try Now
7. Buxton Best Freemium Customer Analytics Tool Try Now
8. Pega Top Rated Customer Analytics Software Try Now
List of Top 8 Customer Analytics Tools

We hope that you found this guide helpful in choosing the best Customer Analytics Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.