8 Best Lead Management Software & Lead Tracking Software for Small Business in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Lead Management Software for most people is HubSpot.

A lead management software is a software solution that enables small and medium-sized businesses to effectively manage their relationships with potential customers. Lead generation can include email marketing, social media marketing, telephone marketing, in-store displays or even just keeping the internet informed about the product or service being offered. Lead management systems utilize various communication channels to help connect leads to qualified leads and point-of-sale systems to manage contact information for leads generated.

After researching dozens of Lead Management Software options available in the market today, we have compiled this list of top 8 Lead Management Software to help you find the perfect solution based on your specific needs.

The 8 Best Lead Management Software

Here are our top picks for the best Lead Management Software,

  1. HubSpot – Overall Best Lead Management Software
  2. Zoho CRM – Simple and Easy to Use Lead Management System for Beginners
  3. Sales Cloud – Most Popular Lead Management Tool
  4. Zendesk Sell – Most Versatile Lead Tracking Software for Flexibility and Customization
  5. Freshsales – Best Sales Lead Management Software with Fast and Reliable Support
  6. Apptivo – Most Affordable Sales Lead Tracking Software
  7. LeadMaster – Best Freemium Lead Management Solution
  8. Really Simple Systems CRM – Top Rated Lead Management System

So, let’s read on further to get a complete idea of our top Lead Management Software picks for this year.

1. HubSpot – Overall Best Lead Management Software

Hubspot’s lead management database keeps all your leads in one centralized, customizable, and easy-to-use platform. Lead management & tracking software – hubspot logo – full (Color).


2. Zoho CRM – Simple and Easy to Use Lead Management System for Beginners

Lead management software is a system that helps you to capture & manage leads’ activities, behaviour to qualify and engage them as customers. Try zoho CRM’s online CRM lead management system for free!. What is lead management? – lead management system software – zoho CRM.


3. Sales Cloud – Most Popular Lead Management Tool

Salesforce lead management & lead tracking software lets you track and optimize marketing campaigns from lead to close. Make smarter sales & marketing decisions and show the impact and ROI of your marketing activities. Best lead management & tracking software – sales cloud – salesforce.Com – salesforce.Com.


4. Zendesk Sell – Most Versatile Lead Tracking Software for Flexibility and Customization

Create customer leads forms, communication templates, smart lists & optimize for conversion rate tracking with the best lead management software. Best lead management & tracking software – 2021 guide.


5. Freshsales – Best Sales Lead Management Software with Fast and Reliable Support

Check out what is lead management software ✓ lead management process ✓ challenges in lead management ✓ top lead management software. What is lead management – lead management process – freshsales.


6. Apptivo – Most Affordable Sales Lead Tracking Software

Lead management is an initial stage of sales process. It manages all business & leads. Qualified leads can be converted as contact, customer or opportunity. Lead management & lead tracking software for small business.


7. LeadMaster – Best Freemium Lead Management Solution

On average, companies lose as much as 80% of their sales leads – make sure you don’t miss out on opportunities by tracking and managing your leads. Learn more!. CRM lead management & tracking software application.


8. Really Simple Systems CRM – Top Rated Lead Management Solution

Our integrated CRM lead management software helps you generate new leads and manage them from initial inquiry through to a confirmed sale. Lead management software – really simple systems CRM.


Final Thoughts – Best Lead Management Software

The right Lead Management Software for you, depends on your specific needs, of course. Most of our top Lead Management Software picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Lead Management Software.

NameUse CaseWebsite Link
1. HubSpotOverall Best Lead Management SoftwareTry Now
2. Zoho CRMSimple and Easy to Use Lead Management System for BeginnersTry Now
3. Sales CloudMost Popular Lead Management ToolTry Now
4. Zendesk SellMost Versatile Lead Tracking Software for Flexibility and CustomizationTry Now
5. FreshsalesBest Sales Lead Management Software with Fast and Reliable SupportTry Now
6. ApptivoMost Affordable Sales Lead Tracking SoftwareTry Now
7. LeadMasterBest Freemium Lead Management SolutionTry Now
8. Really Simple Systems CRMTop Rated Lead Management SystemTry Now
List of Top 8 Lead Management Software

We hope that you found this guide helpful in choosing the best Lead Management Software for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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